Celebrating Hispanic Heritage Month with a Toast to Joseph Smith and the Legacy of Hispanic Winemakers

My Personal Connection to the Vineyards

As the owner of Balanced Business Group (BBG), I am incredibly proud of my own family history. Both of my parents were Hispanic migrant farmers who passed through the vineyards and farms of California. Their hard work put food on the tables of countless families and created opportunities for me. Today, I see our work at BBG as an extension of their legacy. We help passionate food entrepreneurs, thereby contributing to the meals that families will enjoy. This Hispanic Heritage Month, we celebrate the contributions of Hispanic Americans like my parents and those making waves in the wine industry.

Celebrating Joseph Smith: A Hispanic Winemaker Breaking Barriers

Hispanic-Americans make up the majority of the workforce in the wine industry, but only a small fraction become winemakers. Joseph Smith is one of those exceptions. Born in Belize, Smith is the winemaker for Klinker Brick Wines in Lodi, California. He started in 2008 and worked his way up from the cellar to become the head winemaker. Smith also owns several ventures, including a distribution company in Belize and Concrete Wines. His story is a beacon of inspiration for aspiring Hispanic winemakers.

The Current State of Hispanic Winemakers

  • Labor Force: Hispanic-Americans, particularly Mexican-Americans, make up the majority of the labor force in the wine industry.

  • Ownership Gap: Less than 1% of Hispanic-Americans own their own wineries.

  • Changing the Narrative: Winemakers like Joseph Smith are working to change the industry's dynamics.

Joseph Smith's Vision for Inclusivity

Smith believes that the industry can be more inclusive by not using color as a barrier. He emphasizes the importance of early opportunities to see the industry as a career path. Smith is not just making great wine; he's also charting a path for the next generation of winemakers of color.

Final Thoughts

This Hispanic Heritage Month, let's raise a glass to Joseph Smith and all Hispanic winemakers who are enriching the industry with their talents and passion. They are not just making great wine but also creating space for the next generation.

Questions to Consider

  • Inclusivity in the Wine Industry: How can the wine industry become more inclusive for Hispanic-Americans?

  • Consumer Role: How can consumers support Hispanic-owned wineries?

  • Legacy and Opportunity: How can the next generation of Hispanic winemakers build upon the work of pioneers like Joseph Smith?

Sources: Uncorked & Cultured

Cheers to a month of celebration and reflection! 🍷

Pedro Noyola

CEO of BBG; a CPG and Winery Accounting and Finance Expert with an MBA from Harvard Business School

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2022 SVB State of the US Wine Industry: An Exploration of Opportunities and Challenges for Boutique Wineries