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Insights and resources to help you navigate the complexities of your business.
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4 Steps to Build a Debt Repayment Schedule That Works for Your CPG Brand
Debt can be a powerful tool for CPG brands—if managed correctly. A well-structured repayment plan ensures cash flow stability and long-term growth. In this guide, we break down a four-step process to assess outstanding debts, forecast cash flow, prioritize payments, and build a financial model that supports smart debt management.

Why Wineries Should Allocate Inventory Costs by Harvest Year
Most wineries default to calendar-year accounting, but this can distort their financial picture. Allocating inventory costs by harvest year provides clearer insights into profitability and cash flow. Learn why this shift is essential for your winery's long-term success.

3 Practical Tips for Building a Scalable Hiring Ramp Without Breaking Your Budget
Scaling your team doesn’t have to drain your budget. Learn three practical, cost-effective strategies for building a hiring ramp that grows with your brand, including how to prioritize key roles and tap into fractional or outsourced talent.

Best Practices for Breaking Down Your Sources and Uses of Funds: A Guide for CPG Founders
Learn how to confidently present your sources and uses of funds to investors. This guide walks CPG founders through actionable financial planning tips to build trust and secure capital for growth.

5 Practical Tips to Motivate Your Team to Prioritize Physical Inventory Counts
Physical inventory counts often get pushed to the bottom of the to-do list—but they’re essential for your CPG brand’s success. These five practical tips will help you motivate your team to prioritize accuracy, boost engagement, and avoid costly errors.

Key Considerations for Selling Alcohol to Bars, Restaurants, and Event Venues
Selling alcohol to bars, restaurants, and event venues is a thrilling growth opportunity—but compliance missteps can derail your plans fast. From verifying liquor licenses to navigating state regulations and promotional rules, staying compliant is the key to sustainable expansion. Learn how to avoid common pitfalls and build strong, lasting partnerships with on-premise buyers.

How to Set Realistic ROAS Benchmarks for Emerging Food Brands
How much should wineries invest in direct-to-consumer (DTC) marketing? Many winery owners struggle to find the right balance. Drawing insights from SaaS benchmarks, this post explains how to structure a DTC marketing budget, track key performance metrics, and maximize ROI for sustainable growth.

How Much Should Wineries Invest in DTC Marketing for Growth?
How much should wineries invest in direct-to-consumer (DTC) marketing? Many winery owners struggle to find the right balance. Drawing insights from SaaS benchmarks, this post explains how to structure a DTC marketing budget, track key performance metrics, and maximize ROI for sustainable growth.

The Real Costs and Benefits of the Sprouts Innovation Set
The Sprouts Innovation Set promises visibility and market validation for emerging CPG brands, but is it the right fit for your business? In this deep dive, we break down the real costs, potential benefits, and hard-earned lessons from brands that have taken this path. Before you commit, make sure you have the full picture.

How Trade Shows and Sampling Events Affect Your Sales Tax Obligations
Attending trade shows and sampling events can boost your brand's visibility, but they also impact your sales tax obligations. Understanding physical nexus and multi-state tax compliance is essential to avoid penalties and ensure smooth operations. Learn how to navigate trade show tax rules effectively.

Is Attending Expo West Worth It? Cost-Benefit Analysis for Wineries and CPG Brands
Is Expo West worth the investment for CPG brands and wineries? This cost-benefit analysis breaks down registration fees, travel costs, and hidden expenses—plus key benefits like networking, retail placements, and brand visibility. Find out if attending Expo West aligns with your business goals.

How a Strong Relationship With Your Lender Can Help You Manage Inventory Seasonality
Managing inventory seasonality can be a challenge for wineries and CPG brands, especially when cash flow fluctuates. A strong lender relationship provides financial flexibility, helping you bridge cash gaps, secure better financing terms, and scale your business with confidence. Learn how to leverage lender partnerships for long-term growth.

Why Cash Application Matters for Emerging CPG Brands (and How It Differs From Trade Spend)
Mastering cash application is essential for emerging CPG brands—it’s the backbone of strong cash flow management. Learn how cash application differs from trade spend and why a streamlined process is critical for financial success.

How to Build GTM Channels Into Your Financial Model for an Emerging CPG Brand
Sustainable growth is a challenge for emerging CPG brands. To build a profitable strategy, it's essential to integrate go-to-market (GTM) channels into financial models. This guide explores retail, DTC, and food service GTM strategies, highlighting key cost drivers, revenue forecasts, and investment considerations for financial success.

DTC Licenses vs. Vinoshipper: What's Best for Your Small Winery?
Discover the best approach for your small winery's direct-to-consumer (DTC) sales. Learn the pros, cons, and cost implications of securing your own DTC licenses versus using Vinoshipper. BBG can help you navigate this critical decision to maximize your winery's growth and profit margins.

GAAP vs. Cash Basis: Do You Really Lose Tax Deductions?
Discover why GAAP accounting doesn’t impact your tax deductions and how to choose the best accounting method for your business. Learn about GAAP, cash basis, and tax basis accounting and how BBG can guide your financial strategies.

Crowdsourcing Equity: Angels vs. Crowdfunding vs. VC
Scaling your business is thrilling, but navigating funding options can feel like a maze. Whether it’s angel investors, crowdfunding, or venture capital, we’re breaking down the pros, cons, and paths to success. Let Balanced Business Group guide your funding journey.

What Are Slotting Fees and How to Offset Their Impact on Cash Flow?
Slotting fees can feel like a major hurdle for emerging CPG brands entering retail. Learn what they are, how they impact cash flow, and practical strategies to handle them without stalling your growth.

How Trade Spend Affects Cash Flow for Emerging CPG Brands
Understanding the cash flow challenges of trade spend is crucial for emerging CPG brands. Learn how to align promotional spending with seasonal demand, manage payment delays, and forecast costs effectively to sustain growth and prevent financial strain.

How Much Money Can You Borrow From Lenders?
Unlock insights on how much money your brand can borrow from lenders, including key factors like revenue milestones, collateral, and credit history. Learn to prepare a strong loan application, compare lending options, and align financing with business goals.